If you closely relate social causes to your core business, you are engaged in a revolution that we very much support. We want your voice to be heard. And we want to ensure that your stakeholders clearly understand and appreciate your brand.
Consumers and other companies are likely to shun firms that develop unethical reputations, and in our social media-enabled world, getting a bad reputation has never been easier to accomplish. You can do it overnight without even trying!
70% of young workers want to work for a company that is committed to the community.
77% of consumers believe it is important for companies to be socially responsible.
Your positioning as a socially-responsible company impacts your ability to sell, as well as your ability to recruit and attract talent. And ultimately, your ability to make a difference in the world. Recent studies show that 77% of consumers believe it is important for companies to be socially responsible. Meanwhile, 70% of young Millennials, those ages 18 to 26, say a company’s commitment to the community has an influence on their decision to work there.
There is growing skepticism among the public that companies are just being "socially responsible" because it’s en vogue, or because it sounds good and looks good. Assuming that your organization actually deeply integrates CSR into its DNA, the next challenge becomes a crisp marketing and communication strategy to ensure that all stakeholders have a clear understanding of what you stand for, how you approach business and how you make a positive impact. This goes for customers and prospects, the media and, just as importantly, your workforce.
1,000+ companies across the country have been certified as B Corps.
Global brands like Visa and Coke are doubling down on their social responsibility efforts, while a new generation of companies are formally accepting a triple bottom line of “people, planet and profit.” There are already more than 1,000 B Corps across 60 different industries, and that number is growing fast. If you find yourself showing up late to the party, it’s okay. But you’ll need an aggressive communications plan to share the news of your arrival and to articulate your organization’s initiatives for becoming more socially responsible.
Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry’s. At this point, these are household names and poster children for social business being good business. Good.Must.Grow. wants to make sure your organization is the next case study, the next media sensation, the next social media phenomenon, the next "best place to work".
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