Conscious Consumer Spending Index
2023
Socially Responsible Spending Experiencing Massive Growth, According to 11th Annual Conscious Consumer Spending Index
2023 Infographic 2023 Press Release2022
Declining Purchasing Power Slows Momentum for Purposeful Shopping According to Tenth Annual Conscious Consumer Spending Index
2021
Index Soars to All-Time High, Registers 25 Percent Increase from 2020 Results.
2020
Gains in Social Responsibility from a Mid-Year Surge Have Been Erased Based on Eighth Annual #CCSIndex
COVID-CHECK 2020
The COVID-19 Pandemic Has Led to a Surge of Socially Responsible Behaviors According to Special Release of the #CCSIndex
2019
Millennials Sparking a Slide in Social Responsibility, As Conscious Consumer Spending Index (#CCSIndex) Experiences Largest Decline in History
2018
Politics, Violence and Price Tags Creating Drag on Social Responsibility, According to Sixth Annual Conscious Consumer Spending Index (#CCSIndex)
2017
Stress of Current Events Is Generating Apathy Among Americans Says Fifth Annual Conscious Consumer Spending Index (#CCSIndex)
2016
Consumers Less Conscious as Fourth Annual Conscious Consumer Spending Index (#CCSIndex) Shows a Slight Dip in Socially Responsible Shopping
2015
Socially Responsible Shopping Crawls Upward While Charitable Giving Makes a Comeback.
2014
Charitable Giving Cools as More Consumers Turn to Responsible Shopping as Way to “Give Back”.
2013
Purpose Driven Consumers Planning Sharp Increase in Socially Conscious Purchases.
Reactions + Insights
How Socially Responsible Companies Can Help Conscious Consumerism Reach Critical Mass
Fast Company | January 2024
Conscious Consumer Spending Could be at a Tipping Point
Forbes March | 2024
Has Purpose-Driven Marketing Become Less Relevant to Consumers?
RetailWire | March 2023
3 Ways Sustainable Brands Could Help Conscious Consumerism Make a Comeback
Fast Company | February 2023
Is Inflation Eating Into Consumers’ Support Of Purpose-Driven Companies?
Forbes | December 2022
Conscious Consumerism Has Bounced Back After A Pandemic Low
Fast Company | February 2022
Socially Responsible Consumer Spending At A Record High
Forbes | December 2021
In the Wake of the Pandemic, Purpose Is Suddenly a Super Power
Fast Company I July 2020
Events of 2020 Are Reshaping the American Consumer
Bloomberg News I June 2020
Is Covid-19 Causing More Socially Responsible Consumer Behavior?
Forbes I June 2020
The conscious consumerism movement is stalling—and I know why
Fast Company | December 2019
Enthusiasm For Conscious Spending Among Consumers Continues To Slide
Forbes | November 2019
Walmart, Target, Costco make list of companies thought of as most socially responsible
StoreBrands | November 2019
We Need to Debunk Some Big Myths About Conscious Consumers
Fast Company | February 2019
Do Ethics Really Matter To Today's Consumers?
Forbes | August 2019
The Challenges of Building a Socially Conscious Brand
Vogue Business | August 2019
When Asked To Name A “Responsible Company,” Americans Don’t Do So Hot
Fast Company | November 2017
Alert: Pessimism Is Affecting Consumers' Socially Responsible Buying Habits
Forbes | November 2017
Charlotte Named Most Socially Responsible Big City in America
The Charlotte Observer | November 2017
Survey Shows Slight Decline In Consumer Enthusiasm For Socially-Conscious Spending
Forbes | December 2016
Conscious Consumerism Is Growing, But Many People Can’t Name A Responsible Company
Fast Company | December 2016
5 Ways to Integrate Social Good Into Your Business
Entrepreneur | February 2016
Americans Think Toms And Whole Foods Are The Most Socially Responsible Companies—Sort Of
Fast Company | April 2015
When It Comes To Social Responsibility, People Think Of Microsoft Before The Red Cross
Huffington Post | April 2015
Are Mission-Driven Companies Living In A Social Enterprise Bubble?
Forbes | April 2015
Why Purpose, Not Cash, Is King in the Food Industry
Forbes | May 2014
Creating The Committed Consumer, Social Enterprise's Next Big Mission
Co.Exist | November, 25 2013
Social Enterprises Must Move Beyond Purpose
Co.Exist | April 23rd, 2013
Americans Want To Give Back With Their Purchases--Not With Charity
Fast Company | April 2014
Do Consumers Trust Your Cause
Companies4Good | May 2013
Consumers Like Social Responsibility But They Aren't Sure What a Social Enterprise Is
Forbes | April 2013
Here's Proof That Businesses Might Actually Be Changing For the Better
Huffington Post | February 2014
Consumers Care About Buying from Socially Responsible Brands Now More Than Ever
Co.Exist | April 2013
Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit's Brand
Co.Exist | February 21st, 2013
About the Survey
The #CCSIndex is an ongoing benchmarking study of the “do
good” revolution. It tracks a variety of trends in charitable giving and
conscious consumerism, including the importance consumers are placing
on purchasing from socially responsible companies, actions taken to
support such products and services, and future intent to increase the
amount they spend with responsible organizations.
About Good.Must.Grow.
Good.Must.Grow. provides strategic marketing support for
socially responsible businesses, nonprofit causes and organizations that
are focused on health + wellness. We want to be part of a revolution
that drives societal change by sparking increased charitable giving and
community involvement as well as unprecedented levels of corporate
social responsibility. Proud to be a Certified B Corp. See how we’re
#GrowingGood at goodmustgrow.com.