Client Case Study

Passionade

Market Research, Brand Strategy, Strategic Planning

Start-up Branding for Health Conscious Beverage Company

A new healthy energy drink company needed to develop a strong brand strategy to compete in the crowded beverage industry.

Understanding the Landscape

GmG first conducted extensive research on the top nine beverage brands as well as one of the game-changer brands in the healthy snack food category.  Gaining a clear vision into the products, personality, marketing strategies, budgets and key growth milestones for each brand enabled distinct patterns to appear that were critical to developing a successful brand architecture for the start-up company Passionade.

Build a Roadmap for Brand Growth

Start-up budgets are always tight so being able to deploy the right brand strategy at the right time and to the right audience is critical. GmG not only developed the brand strategy for Passionade, but a roadmap for effective use of marketing funds from start-up and launch through first key milestone and capital influx to a full market scale initiative.

THE types of companies we help

Nonprofit

You have a story. You are making a difference. We'll provide you with top-shelf marketing resources at affordable rates so everyone will know who you are, what you do and how they can help.

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Social Business

Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry's. We'll make sure your social business is the next case study, the next media sensation, the next "best place to work".

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Health + Wellness

There is no greater challenge facing us than the growing healthcare crisis. We help wellness-minded orgs drive change, communicate effectively, and achieve healthy returns.

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Conscious Consumer Spending Index

2018

Politics, Violence and Price Tags Creating Drag on Social Responsibility, According to Sixth Annual Conscious Consumer Spending Index (#CCSIndex)

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