Conscious Consumer Spending Index

Is Good Still Growing? 10th Annual #CCSIndex Findings

After a decade of the #CCSIndex, progress with socially responsible attitudes and behaviors is showing mixed progress.

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certified b corporation

Good.Must.Grow is a Proud Certified B Corporation

As a B Corp, we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

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CHC Wellbeing

Finding Your True Potential with CHC Wellbeing

Learn how we helped CHC Wellbeing redefine the corporate wellness space and position itself as a leading provider of wellbeing improvement solutions.

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2019 Change Maker - Good.Must.Grow.

Best for the World Honoree

Good.Must.Grow. was recently recognized as a Best for the World honoree by B-Lab for its social impact, an honor reserved for the top 10% of Certified B Corps!

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Growing good by any means

Think of us as a marketing agency, strategy consultancy, coalition builder, thinktank, cause crusader, and whatever else it takes to create positive change!

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What We Do

Meet the team

Heath Shackleford

Heath Shackleford is our fearless founder. He is an experienced marketer, social entrepreneur and national thought leader with 23+ years of varied experience and a master’s degree in mass communications. Earlier in his career, he led strategic communications campaigns for global brands such as Arthur Andersen, Deloitte Consulting and Northwestern Mutual...

Meet Heath

GmG Nation

Our squad is scattered across the country and ready to be assembled for your next project. Graphic designers, website specialists, digital marketers, researchers, writers, lead generators, project managers, strategists, videographers, photographers, and the list goes on and on. Let's build your team today!

Meet GmG


We are always looking to add talented, passionate, purpose-driven marketers to our team. If you are interested in sharing your skills to do more good in the world, let's talk!

Meet You

Assembling the Team - Super Interviews

THE types of companies we help


You have a story. You are making a difference. We'll provide you with top-shelf marketing resources at affordable rates so everyone will know who you are, what you do and how they can help.

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Social Business

Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry's. We'll make sure your social business is the next case study, the next media sensation, the next "best place to work".

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Health + Wellness

There is no greater challenge facing us than the growing healthcare crisis. We help wellness-minded orgs drive change, communicate effectively, and achieve healthy returns.

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what clients are saying

We were blown away with how Good.Must.Grow. was able to translate our ideas into fresh and compelling language. Heath and team did an amazing job of helping us develop a better story for our organization. Working with Good.Must.Grow. has been awesome!

Leah S.

Wildflower Health


Conscious Consumerism Is Broken, And I Know Why

The latest Conscious Consumer Spending Index data is a mix of thumbs up and thumbs down results. Read our Fast Company article to see what we think is wrong with the "do good" revolution, and how to fix it.

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Good.Must.Grow. Named in Best for the World Ranking of B-Corps

Good.Must.Grow. named as a 2019 Best for the World Honoree by B Lab, based on our community impact and year-over-year improvement in B Impact Assessment scoring.

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giving back – featured nonprofit partners

A 21

Ongoing contributor to A21 and its campaign to end human slavery.

Family Foundation Fund

Helped design and market The Fatherhood Games, an annual fundraising event to support fatherless boys.

Social Enterprise Alliance

Led formation of Indianapolis chapter for the SEA, to extend its impact on social enterprise.

Conscious Consumer Spending Index


Declining Purchasing Power Slows Momentum for Purposeful Shopping According to Tenth Annual Conscious Consumer Spending Index

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