We worked with Solidaritus to transform their overall branding to better reflect the value prop they were bringing to the market. We also sought to dramatically separate the company from its competition in the space. We rallied around the concept of offering a mind-blowing healthcare experience, as well as creating joy and elation among healthcare consumers. 

Establishing a compelling and consistent story for Solidaritus was just as important as giving their brand a much-needed face lift. We worked with the team to execute a message mapping project, where we combined insights from the market, company leaders, clients, prospects, patients and competitors to calibrate a set of key messages that could be used as a strategic guide for all company marketing efforts.

Using this message map, we produced key collateral, sales decks, member and client facing materials and a new corporate website to fully equip the team and support the roll out of the new brand.