Conscious Consumer Spending Index

Is Good Still Growing? Check out the 6th Annual #CCSIndex.

Americans are doing fewer good deeds these days, according to the most recent #CCSIndex findings. How does good grow from here? We have some ideas!

Learn More

certified b corporation

Good.Must.Grow is a Proud Certified B Corporation

As a B Corp, we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Learn More

CHC Wellbeing

Finding Your True Potential with CHC Wellbeing

Learn how we helped CHC Wellbeing redefine the corporate wellness space and position itself as a leading provider of wellbeing improvement solutions.

Learn more See More Work

Growing good by any means

Think of us as a marketing agency, strategy consultancy, coalition builder, thinktank, cause crusader, and whatever else it takes to create positive change!

More On Our Story

What We Do

Meet the team

Heath Shackleford

Heath Shackleford is an experienced marketer, social entrepreneur and national thought leader with 20 years of varied experience and a master’s degree in mass communications. Earlier in his career, he led strategic communications campaigns for global brands such as Arthur Andersen, Deloitte Consulting and Northwestern Mutual while with top-ten PR...

Meet Heath

Debbie Pierce

Debbie Pierce has spent her career helping companies acquire customers and engineer meaningful relationships with them in order to realize long term loyalty.  She is a renowned expert in research, product development and launch who innately integrates the customer into the entire process.   A big portion of her...

Meet Debbie

Nate Shuppert

With more than 20 years of experience in video production, Nate Shuppert brings a wealth of knowledge and skill to every project he manages.  In addition to socially conscious projects with Good.Must.Grow., Nate has worked with an impressive entertainment roster that includes musicians like Charlie Daniels, Buddy Guy, Robben Ford, Amy...

Meet Nate

Assembling the Team - Super Interviews

THE types of companies we help

Nonprofit

You have a story. You are making a difference. We'll provide you with top-shelf marketing resources at affordable rates so everyone will know who you are, what you do and how they can help.

Learn More

Social Business

Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry's. We'll make sure your social business is the next case study, the next media sensation, the next "best place to work".

Learn More

Health + Wellness

There is no greater challenge facing us than the growing healthcare crisis. We help wellness-minded orgs drive change, communicate effectively, and achieve healthy returns.

Learn More

what clients are saying

We were blown away with how Good.Must.Grow. was able to translate our ideas into fresh and compelling language. Heath and team did an amazing job of helping us develop a better story for our organization. Working with Good.Must.Grow. has been awesome!

Leah S.

Wildflower Health

GMG IN THE NEWS

BeautyMatter Features Conscious Consumer Spending Index

BeautyMatter recently featured findings from the Conscious Consumer Spending Index.

Read More

Debunking Myths in Conscious Consumerism via Fast Company

What if we've been wrong? Good.Must.Grow. Founder reveals biggest myths in conscious consumerism via insights piece for Fast Company.

Read More

Making a Mess out of Measurement

Measurement is such a tricky thing. Whether you’re trying to brew your morning coffee or analyze a full-scale marketing program, there are more ways to do it wrong than to do it right. But don’t let that scare you away from measurement.

Read More

giving back – featured nonprofit partners

A 21

Ongoing contributor to A21 and its campaign to end human slavery.

Family Foundation Fund

Helped design and market The Fatherhood Games, an annual fundraising event to support fatherless boys.

Social Enterprise Alliance

Led formation of Indianapolis chapter for the SEA, to extend its impact on social enterprise.

Conscious Consumer Spending Index

2018

Politics, Violence and Price Tags Creating Drag on Social Responsibility, According to Sixth Annual Conscious Consumer Spending Index (#CCSIndex)

Learn More