Conscious Consumer Spending Index

Is Good Still Growing? 11th Annual #CCSIndex Findings

Socially responsible spending is approaching a tipping point with massive gains in this year's #CCSIndex score. The record-breaking performance signals good things for the do good economy.

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certified b corporation

Good.Must.Grow is a Proud Certified B Corporation

As a B Corp, we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

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Wildflower Health

Transforming Women's Health

Learn how we helped Wildflower build a brand, generate leads and establish themselves as a thought leader in value-based maternity care.

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Change Maker - Good.Must.Grow.

3x Best for the World Honoree

Good.Must.Grow. has been recognized 3 Times as a Best for the World company by B-Lab, an honor reserved for the top 10% of Certified B Corps!

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Growing good by any means

Think of us as a marketing agency, strategy consultancy, coalition builder, thinktank, cause crusader, and whatever else it takes to create positive change!

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What We Do

Meet the team

Heath Shackleford

Heath Shackleford is our fearless founder. He is an experienced marketer, social entrepreneur and national thought leader with 23+ years of varied experience and a master’s degree in mass communications. Earlier in his career, he led strategic communications campaigns for global brands such as Arthur Andersen, Deloitte Consulting and Northwestern Mutual...

Meet Heath

GmG Nation

Our squad is scattered across the country and ready to be assembled for your next project. Graphic designers, website specialists, digital marketers, researchers, writers, lead generators, project managers, strategists, videographers, photographers, and the list goes on and on. Let's build your team today!

Meet GmG


We are always looking to add talented, passionate, purpose-driven marketers to our team. If you are interested in sharing your skills to do more good in the world, let's talk!

Meet You

Assembling the Team - Super Interviews

THE types of companies we help


You have a story. You are making a difference. We'll provide you with top-shelf marketing resources at affordable rates so everyone will know who you are, what you do and how they can help.

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Social Business

Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry's. We'll make sure your social business is the next case study, the next media sensation, the next "best place to work".

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Health + Wellness

There is no greater challenge facing us than the growing healthcare crisis. We help wellness-minded orgs drive change, communicate effectively, and achieve healthy returns.

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what clients are saying

We were blown away with how Good.Must.Grow. was able to translate our ideas into fresh and compelling language. Heath and team did an amazing job of helping us develop a better story for our organization. Working with Good.Must.Grow. has been awesome!

Leah S.

Wildflower Health


3 Ways Sustainable Brands Could Help Conscious Consumerism Make a Comeback

When shopper were asked why they aren’t buying from socially responsible brands anymore. The biggest problems: They can’t name any and think they’re too expensive.

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The Pandemic Inspired a New Wave of Conscious Consumerism, But Only Temporarily

A rush of communal feeling that drove purposeful consumer decisions was replaced by a grinding pandemic, failing finances, and a contentious presidential campaign. Will an optimistic COVID recovery alter our path?

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In the Wake of the Pandemic and Protests, Purpose Is Suddenly a Super Power.

Amidst the COVID-19 pandemic, companies that have purpose built into their bottom line are the most likely to remain standing. Suddenly, having a purpose is a superpower.

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giving back – featured nonprofit partners

A 21

Ongoing contributor to A21 and its campaign to end human slavery.

Family Foundation Fund

Helped design and market The Fatherhood Games, an annual fundraising event to support fatherless boys.

Social Enterprise Alliance

Led formation of Indianapolis chapter for the SEA, to extend its impact on social enterprise.

Conscious Consumer Spending Index


Socially Responsible Spending Experiencing Massive Growth, According to 11th Annual Conscious Consumer Spending Index

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