Conscious Consumerism Is Broken, And I Know Why
We are excited to have the 7th annual Conscious Consumer Spending Index data out in the world. Lots of good news, and a fair share of bad news, to sift through this year. In total, it's a mix of thumbs up and thumbs down.
Some of the data is a little hard to solve for, but a majority of our findings confirm some suspcisions we've had about where we are in terms of momentum for the "do good" revolution. Here's a POV piece based on the Index data, recently published in Fast Company. Hope you enjoy. We would love to hear your thoughts, so please contact us to engage in the discussion.
Click here for our Fast Company article.
GMG IN THE NEWS
3 Ways Sustainable Brands Could Help Conscious Consumerism Make a Comeback
When shopper were asked why they aren’t buying from socially responsible brands anymore. The biggest problems: They can’t name any and think they’re too expensive.
The Pandemic Inspired a New Wave of Conscious Consumerism, But Only Temporarily
A rush of communal feeling that drove purposeful consumer decisions was replaced by a grinding pandemic, failing finances, and a contentious presidential campaign. Will an optimistic COVID recovery alter our path?
In the Wake of the Pandemic and Protests, Purpose Is Suddenly a Super Power.
Amidst the COVID-19 pandemic, companies that have purpose built into their bottom line are the most likely to remain standing. Suddenly, having a purpose is a superpower.
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Conscious Consumer Spending Index
Socially Responsible Spending Experiencing Massive Growth, According to 11th Annual Conscious Consumer Spending IndexLearn More