The latest Conscious Consumer Spending Index data is a mix of thumbs up and thumbs down results. Read our Fast Company article to see what we think is wrong with the "do good" revolution, and how to fix it.

Good.Must.Grow. named as a 2019 Best for the World Honoree by B Lab, based on our community impact and year-over-year improvement in B Impact Assessment scoring.

What if we've been wrong? Good.Must.Grow. Founder reveals biggest myths in conscious consumerism via insights piece for Fast Company.

I’ve read lots of commentary the last few years parsing out the differences between audiences and communities. It’s an important distinction for those of us in marketing, and we need to have absolute clarity on the issue to be effective with our strategic plans.

We recently had the pleasure of speaking to a group of up and coming social enterprises who are on the verge of graduating from an accelerator program in Nashville. As part of a panel discussing how social businesses can develop a unique selling proposition, we shared our thoughts on winning strategies for positioning a socially conscious brand in today’s marketplace.