Panic, Profiteering or Purpose? What is Driving Your Communication During the COVID-19 Pandemic?
We've been largely silent on the blog and across social media during the COVID-19 pandemic. That doesn't mean we haven't been busy. Our focus has been on helping clients think strategically about how they market their services and message their efforts during this unprecedented time. We feel fortunate that we represent companies and causes who are purpose-driven, because in times like this, they get it. But after watching hundreds of brands take bold, and baffling steps, during this crisis, we thought it would be helpful to consodliate our advice on communicating during crisis.
Click here for our LinkedIn article. We hope you find it helpful for your organization as you navigate the current environment.
GMG IN THE NEWS
Conscious Consumerism Is Broken, And I Know Why
The latest Conscious Consumer Spending Index data is a mix of thumbs up and thumbs down results. Read our Fast Company article to see what we think is wrong with the "do good" revolution, and how to fix it.
Good.Must.Grow. Named in Best for the World Ranking of B-Corps
Good.Must.Grow. named as a 2019 Best for the World Honoree by B Lab, based on our community impact and year-over-year improvement in B Impact Assessment scoring.
THE types of companies we help
You have a story. You are making a difference. We'll provide you with top-shelf marketing resources at affordable rates so everyone will know who you are, what you do and how they can help.Learn More
Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry's. We'll make sure your social business is the next case study, the next media sensation, the next "best place to work".Learn More
Health + Wellness
There is no greater challenge facing us than the growing healthcare crisis. We help wellness-minded orgs drive change, communicate effectively, and achieve healthy returns.Learn More
Conscious Consumer Spending Index
The COVID-19 Pandemic Has Led to a Surge of Socially Responsible Behaviors According to Special Release of the #CCSIndexLearn More