Panic, Profiteering or Purpose? What is Driving Your Communication During the COVID-19 Pandemic?

Strategy, Story, Social Business, Brand Trust

We've been largely silent on the blog and across social media during the COVID-19 pandemic. That doesn't mean we haven't been busy. Our focus has been on helping clients think strategically about how they market their services and message their efforts during this unprecedented time. We feel fortunate that we represent companies and causes who are purpose-driven, because in times like this, they get it. But after watching hundreds of brands take bold, and baffling steps, during this crisis, we thought it would be helpful to consodliate our advice on communicating during crisis.

Click here for our LinkedIn article. We hope you find it helpful for your organization as you navigate the current environment.

GMG IN THE NEWS

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When shopper were asked why they aren’t buying from socially responsible brands anymore. The biggest problems: They can’t name any and think they’re too expensive.

The Pandemic Inspired a New Wave of Conscious Consumerism, But Only Temporarily

A rush of communal feeling that drove purposeful consumer decisions was replaced by a grinding pandemic, failing finances, and a contentious presidential campaign. Will an optimistic COVID recovery alter our path?

In the Wake of the Pandemic and Protests, Purpose Is Suddenly a Super Power.

Amidst the COVID-19 pandemic, companies that have purpose built into their bottom line are the most likely to remain standing. Suddenly, having a purpose is a superpower.

THE types of companies we help

Nonprofit

You have a story. You are making a difference. We'll provide you with top-shelf marketing resources at affordable rates so everyone will know who you are, what you do and how they can help.

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Social Business

Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry's. We'll make sure your social business is the next case study, the next media sensation, the next "best place to work".

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Health + Wellness

There is no greater challenge facing us than the growing healthcare crisis. We help wellness-minded orgs drive change, communicate effectively, and achieve healthy returns.

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