Panic, Profiteering or Purpose? What is Driving Your Communication During the COVID-19 Pandemic?

Panic, Profiteering or Purpose? What is Driving Your Communication During the COVID-19 Pandemic?

Strategy, Story, Social Business, Brand Trust

We've been largely silent on the blog and across social media during the COVID-19 pandemic. That doesn't mean we haven't been busy. Our focus has been on helping clients think strategically about how they market their services and message their efforts during this unprecedented time. We feel fortunate that we represent companies and causes who are purpose-driven, because in times like this, they get it. But after watching hundreds of brands take bold, and baffling steps, during this crisis, we thought it would be helpful to consodliate our advice on communicating during crisis. 

Click here for our LinkedIn article. We hope you find it helpful for your organization as you navigate the current environment. 

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THE types of companies we help

Nonprofit

You have a story. You are making a difference. We'll provide you with top-shelf marketing resources at affordable rates so everyone will know who you are, what you do and how they can help.

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Social Business

Warby Parker. TOMS Shoes. Patagonia. Starbucks. Ben & Jerry's. We'll make sure your social business is the next case study, the next media sensation, the next "best place to work".

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Health + Wellness

There is no greater challenge facing us than the growing healthcare crisis. We help wellness-minded orgs drive change, communicate effectively, and achieve healthy returns.

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Conscious Consumer Spending Index

2020

The COVID-19 Pandemic Has Led to a Surge of Socially Responsible Behaviors According to Special Release of the #CCSIndex

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